Thought Leadership
Navigating Price Hikes: Private Label vs. Category Brand Leaders
This article is taken from the March edition of our thought leadership series; “An Innovation…
What Is the Future for Purchase Intent?
Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…
Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
This article is an excerpt from the March edition of our thought leadership series; “An…
Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…
An Innovation CEO’s View of The CPG Industry: December Edition
Catalyx’s Founder & CEO, Guy White, shares his viewpoint of this month’s CPG landscape. There’s a…
Evolving Through Eras: Why Nostalgic Marketing Has Staying Power
Nostalgia. A word derived from the Greek for homesickness, it’s far more than the simple…