News & Views
Navigating Price Hikes: Private Label vs. Category Brand Leaders
This article is taken from the March edition of our thought leadership series; “An Innovation…
What Is the Future for Purchase Intent?
Did you know there is a 0.18 correlation between purchase intent and purchase*? Surprisingly, this…
Catalyx at QUAL360 NA: Frontline Findings From Washington’s Event
The end of QUAL360 NA in Washington DC marks the close of Merlien Institute’s Qual…
Why Nearly 50% of Top FMCGs Recently Missed Their Revenue Marks
This article is an excerpt from the March edition of our thought leadership series; “An…
Your Hidden Consumer Needs: Why They Say They Want a Faster Horse
In finding and serving his brand’s hidden consumer needs, Henry T. Ford once famously declared…
Renewing our promise: Catalyx steps into a new chapter
After more than a decade of flying the flag we first introduced ourselves with, Catalyx…